How to Optimize Your Website: Start a Business Blog

By Hope Murphy

Reach More Customers by Giving Them What They Really Want

Customers want your products and services. However in 2019, they also want their problems solved. They want to be entertained. They also want a reason to keep coming back.

You are going to give your customers everything they want in the form of a blog post and I am going to tell you how.

But…

Why do I need a blog?

You have a website based around your business and its products…BUT it’s just an online store or one big advertorial. While you do want to show case your products and services, you are missing some serious marketing opportunities.

By creating a blog with compelling content, you will increase your customer reach and cash in on the chance to engage with them.  Give your customers something to talk about.  Get your customers interacting with each other by allowing comments.  Below, I will explain the kind of content you should be creating for your business blog.

Ok, I get it but…

What do I write about?

The best way to engage with your customers is by creating content they need. Find out what your customers need by creating personas for the customer base you have now, as well as for the customers you are trying to target.  What are your customers interests?  What do they do in their spare time?  What problem are they trying to solve?  What do they do for a living?  How much money do they make and who do they answer to?

Once you figure out who your customers are, you can create content based on your findings.

For instance, let’s say your company sells picnic tables and you have created a few different personas based on your customer base.  You will want to write about topics that address each persona you have identified.

Sure, you could write endlessly about why your picnic tables are the best (yawn), or you could drive more traffic to your website with blog posts like:

How to Pack the Perfect Picnic

• Top Recipes for Your Next Picnic

• 10 Ideas to Update Your Picnic Table

• Our Favorite Outdoor Games for Summer 2019

• 6 Natural Ways to Keep the Bugs at Bay

I know what you are thinking.  What does this have to do with my business selling picnic tables?   This is a great way to attract new customers (who didn’t know they needed a picnic table). It’s also a great opportunity to keep your current customers up to date with new products.

Most of all, you are increasing your brand visibility. This establishes your expertise on picnic tables.  People will want to share great content.  Collaborate with other bloggers in the field related to your blog topic.  Ask them to feature one of your articles on their blog and offer the same to them.

This advice can be applied to any company!  Keep reading to see how.

Just for fun, let’s try another type of business

Let’s say your company prints business cards, and let’s also say that 30% of your customers use your services for a start-up business. Your content needs to be centered on what a new business owner likely wants to know. Your blogs topics should look like this:

• Top 5 Mistakes First Time Business Owners Make (Plus How to Avoid Them)

• How to Increase Local Support for Your Business

• What Is SEO and Should You Be Using It?

• The Dos and Don’ts of Social Media Marketing

Scroll down for even more great ideas on how you can increase your brand’s visibility.

three women and two men near suspension bridge
Photo by rawpixel.com on Pexels.com

Below you will see more examples of winning blog topics and how this can be applied to any type of business. 

Real Estate

  • Your Ultimate Checklist for Buying a New Home
  • Editor’s Pick: Our Favorite Paint Colors in 2019
  • Life Hacks: Pack Like a Pro

Ice Cream Shop

  • 5 Fabulous Outfits for Your Next Date
  • 10 Family Traditions We Love
  • Did You Know? Fun Facts Every Chocolate Lover Should Know

Tire Repair Shop

  • 5 Unusual Destinations to Add to Your Road Trip
  • Best Off-Road Excursions By State
  • 3 Tire Cleaners We Like and 3 We Don’t

Law Office

  • The Most Brutal Celebrity Divorces
  • 10 Things You Didn’t Know Were Illegal
  • 5 Stories That Prove You Need a Living Will
photo of person using mobile phone
Photo by bruce mars on Pexels.com

 

Now get started!  Remember to have fun!  This small change may give your business the edge it needs to outshine the competition.

Another version of this article was originally published on Medium by Hope Murphy for The Murphy Review

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